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Frequently Asked Questions |
| The more informed you are prior to selecting
an email appending company, the better your results will be
and you will have a better appending experience. Here are
a series of questions people ask frequently. |
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What is email appending
and how does the process work? |
| Email appending is a comprehensive process
that matches your existing customer file of names and physical
addresses to a master database, and upon matching adds accurate
and deliverable email addresses. EmailAppenders does this
by matching information contained in a client file with that
in various ISP subscriber databases of more than 80 million
corporate domain email topology. The result is an email database
containing name, postal address and email fields. |
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How long
is an email address valid? |
| This, of course, varies on a
case-by-case basis. However, it is generally expected that
an email database of customers will show 1-2% turnover from
each month as people change jobs, move or switch internet
providers. This is a great reason to make sure your append
provider has data that is timely and that they offer a substitute
contacts for any bounces that occur on your first blast. |
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How do we
know these are the right email addresses? |
| The appended email addresses
are thoroughly checked before delivery through our advanced
email verification tool. |
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What is
an opt-out message? |
When you have your data appended,
many vendors offer you the opportunity for an additional fee
to send an opt-out message. This is a message to the list
of email addresses they successfully match for you, which
announces that you would like to communicate, send special
offers, update your audience via email. The email includes
an easy to execute method for the recipient to opt-out if
they choose. Some companies prefer to have the vendor send
this message. Some companies prefer to send this message themselves
and some companies prefer not to send an opt-out rather. If
you don't send an opt-out message it is highly advised that
you include a method for people to remove themselves from
your email list on any communication you send to them.
Here
are some examples of opt-out messages |
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Should
I send the opt-out message or should I have the vendor do
this as part of the service? |
This depends on your objectives.
If you objective is to maintain the highest number of successful
appends, it's recommended that your company or organization
handle the opt-out message. Sending the opt-out message from
your company or organization yields a lower opt-out rate because
the recipient sees the email is coming from a company they
are familiar with. When your append vendor sends a message
"on your behalf" it can sometimes be misconstrued
as spam and yield a higher opt-out rate.
If however, your objective is to have the safest list and
you don't mind paying extra money for the opt-out process,
then having the append company do your opt-out message can
be the solution. |
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What about
privacy? |
In order to append a database
it is required by all reputed append companies that the list
be of your customers. These should not be strangers who have
never heard from you. The append process is about opening
a new line of communication with that group that is more efficient
and cost effective. As a company or organization with a relationship,
you have the right to ethically contact them in a manner that
protects their privacy.
It is not advised that you sell your appended list or breach
your customer's privacy by sharing this data with other companies
that do not have an existing relationship with your customers. |
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What is
the average opt-out rate? |
When you send an opt-out message
the resulting opt-outs will depend on the how well you've
established a relationship is with your customer database.
How the message is constructed. Click here to see some examples
of well-worded opt-out email messages.
The average opt-out rate on an opt-out mailing ranges from
2-4% |
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How long
does the append process typically take? |
| Depending on the vendor
you use and whether you require them to run an opt-out message
the time varies. For a straight append with no opt-out message,
the process generally takes 7 to 10 business days. If you're
in a hurry this can often be reduced to a couple of days
using our Rush process. If your append project requires
the vendor to send an opt-out message, this can add approximately
2 additional weeks to the process. |
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What is
your deliverability guarantee? |
| The successful completion
of any marketing project greatly depends on the precision
of the target list used. EmailAppenders aims at fulfilling
your marketing goals by maintaining the lists refurbished.
We strictly follow quality measures to stay high up on the
industry standards.
However, lists are subject to change due to numerous reasons
like people moving homes, changing jobs, changing emails,
etc. Hence, we take assistance of the USPS' National Change
of Address (NCOA), the Postal-approved address standardization
software and Email change of Address (ECOA) files to update
and manage the lists.
Our postal lists are powered by a deliverability ratio
of 92%. With up to 82% deliverability of telephone lists
and 84% deliverability of email list, EmailAppenders deliverability
guarantees are the best in the industry. Additional records
will be provided if the delivery minimum is not met.
Under almost any circumstances, we will not provide the
additional records after 14 days have passed from the order
date.
We are confident that you are happy with our deliverability
guarantee. However, should any aspect of our lists disappoint
you, please email us at info@emailappenders.com |
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How
much will I be charged for appending the contacts? |
| The charges for our appending
services will be fixed after a detailed evaluation of each
request. The prices are project sensitive and are based on
the number of records required, number of contacts appended,
the number of fields appended etc. For any further information
on the pricing details, please contact our representatives
at 800-718-2757. |
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For more details
please call 800-787-4213
and one of our representatives will be more than happy
to assist you.
EmailAppenders
2753 Broadway, # 178
New York, NY 10025
Main 800-787-4213 |
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