Email Appending enhances your customer information by adding the most
up-to-date, active email addresses with fully opted-in permissions.
Email Appending is a unique service that benefits clients by providing
live email addresses on a perpetual license without the need to rent
each time you use the email address.
CAN-Spam Act-
What should you do to stay in compliance?
The CAN-Spam Act introduced to the congress
earlier this year has been signed by the President on Dec,
16 and will go into effect on January 1, 2004. Details of
the bill are available here
The Act is intended to stem the tide of spam, formally known
as unsolicited commercial email, which currently floods personal
and business email inboxes. Unfortunately the Act takes the
opt-out approach, allowing transmission of unsolicited mail
until the recipient asks for the mailings to cease. This may
actually cause an increase in unsolicited mailing, as stricter
State laws that prohibit opt-out email marketing, such as
California’s recently passed law, will be preempted
by the new national law.
Nevertheless, the CAN-Spam Act contains requirements that
must be met by all mailers regardless of existence of a prior
business relationship with the recipient. All companies that
send commercial email must:
Do Not use subject headings intended to mislead the
recipient into opening the message.
Use a reply address that will be active for at least
thirty days following the transmission of an email message.
Include a physical postal address in the body of each
message.
Include a clear notice that the message being sent is
an advertisement or solicitation.
Include clear instructions in the body of the message
detailing how to opt-out of subsequent mailings.
Honor all opt-out requests within ten days and not transfer,
sell, lease, or exchange the email address of any recipient
that has made an opt-out request.
All of the above apply to both solicited
and unsolicited commercial mailings with one exception. Mail
sent to recipients at their consent (opt-in newsletters, alerts,
etc…) does not need to contain the disclaimer labeling
the message as an advertisement or solicitation.
Damages under this Act can be reduced if policies and procedures
designed to prevent such violations have been established
and implemented, and a violation occurred despite reasonable
effort intended to maintain compliance with the aforementioned
policies.
Since most legitimate email marketers honor removal requests
and do not send mailings by hijacking open relay servers or
write misleading subject lines, the two key issues to address
before the New Year are the inclusion of a physical postal
address in the message, and the inclusion of a disclaimer
identifying the message as a solicitation or advertisement,
should one be required.
For more details
please call 800-787-4213
and one of representatives will be more than happy to
assist you. EmailAppenders
2753 Broadway, # 178
New York, NY 10025
Main 800-787-4213
Process
Demo :
Animated Process Demo:
Check the email appending animated process demo, which briefly explains
our four-step process for appending permission based active emails.
